Go to a large corporate website and click open their site map. You will be inundated with a multitude of boastful links and phrases, all in the same vein: “Community & Giving,” “Helping Society,” “Giving Back,” “Doing Our Part,” “Corporate Philanthropy,” “Social Responsibility,” “Charitable Giving,” etc. The effect is humanizing. Suddenly, the corporation seems a bit more friendly, a bit more caring.
I certainly won’t begrudge a corporation for promoting their philanthropy, good deeds deserve good press. However, corporations don’t hold a monopoly on charitable work. America’s small businesses are certainly no stranger to helping others. Yet, many don’t capitalize on the opportunity to promote their involvement in charities. They should.
Small businesses are usually local entities. They hire locally, market locally and give back locally. While a large corporation may be impres... [More]