The Roots of the "Smartphone"

Can you imagine a small screen without touch these days? Just short years ago, touch screens literally didn’t exist. The best mobile device available was like a Palm Treo or some other bogus color screen device with a keyboard. Just 10 years ago we all coveted the Motorola Razr! Again, just short 7 years ago, “smartphones” as we know them today did not exist even as a vision in our brains. [More]

Tablet Marketing. What Sets it Apart From Mobile?

Well, we’re all still here. 2013 has arrived without any asteroids, pole shifts, or extraterrestrial life and now some of the population has more water and freeze dried food than they know what to do with. It’s a new year filled with new opportunity and as status quo, new angles ripe for the picking in the marketing business. One in particular should be considered as the #1 overall pick in the 2013 Marketing Draft. With little competition in an area of exponential growth and the potential to dominate the e-commerce market, there should be no hesitation in shifting time and effort into restructuring your approach to capitalize. Déjà vu yet? I can’t blame you. That sounded like the opening statement to many of the “importance of the smartphone” arguments. While in the same vein, the smartphone has finally established itself as a crucial business marketing element. What I am referring to has been cleverly coined “The Year of the Tablet”. Although on the surface these two devices seem to serve the same pur... [More]