You're a creative. Musician, writer, visual artist or actor who's trying to break out in your industry. You have passion, a stack of business cards, an awesome website and a manager, but there's one more thing you should consider adding to your list of many talents: basic SEO knowledge. [Read Full Article]
Google is making significant changes that will affect how your site shows up in mobile search results. Over 50% of searches are mobile, so you need to pay attention. [Read Full Article]
Local online exposure is now imperative if you plan to grow your business. It’s also getting more competitive. To get a grasp on where to start, here are the five major components to focus on. [Read Full Article]
Looking back on the past year, the importance of maintaining your business in the digital realm is readily apparent. Gone are the days of thumbing through a phone book, reorganizing your Rolodex, and coupon-clipping apart your local paper. Real-time information, mapping, and customer reviews are ubiquitous in local search. A wealth of information is at the click of a button - at least it’s expected to be -- if you’re a consumer.
Consider some of this data. According to a Cisco update, global mobile data traffic grew an overall 81 percent last year. To help put that in perspective, consider that mobile data traffic this year was almost 18 times the size of the entire global internet data traffic in 2000, and more than 500 million new mobile device connections were accounted for in the last year. The growth is exponential. At the end of 2013, a Business Insider... [Read Full Article]
If you occasionally suffer from Local SEO fatigue, join the club. It's a fun and ever-changing space, but watch out for speed bumps. Here's a list of some of the most annoying and/or downright scary (but at the same time humorous) things about local search marketing. [Read Full Article]
Customer reviews are a fundamental part of your local marketing efforts and online reputation. If you can get enough good ones, they can go a long ways. A slew of good reviews can boost both your local search ranking as well as click-through rate (CTR), which should ultimately lead to converting more customers.
A Local Consumer Review Survey (2012) showed that approximately 72% of consumers trust online reviews as much as personal recommendations, while 52% said that positive online reviews make them more likely to use a local business.
But building customer reviews, and doing it ‘the right way’, especially on Google (with all of their flip-flops and recent updates) has been a dizzying process for SMBs.... [Read Full Article]
A few minutes ago one of our senior account managers, Jordan, noticed a new feature in Google Places. A new alerts bar at the top of the page shows which profiles need action. Also, the profiles that need action (such as a PIN verification) are pushed to the top.
Further down the page he also noticed a new link that goes to a profile's analytics directly from the Google Places dashboard. Mighty convenient Google, thanks!
[Read Full Article]
My full article is posted on SearchEngineGuide. Here are the cliff notes:
Google's local search algorithm, in Layman's terms, looks something like this:
Ranking = Location + Information + Corroboration + Input + X
Understanding the variables in this equation are a critical part of getting found online. Businesses have just two meaningful representations in the local search space: a website and a business listing. The latter of the two is worth discussing in detail.
Let's take a look at the anatomy of a local search results page and see where local business listings fit in. For this example I did a Google search for "cleaners boston ma"...
[Read Full Article]