What Health Care Reform Means for Your Business

ABC Online and On Your Side Check out our NEW EZlocal Premium listing! Receive a featured listing on EZlocal.com, enhanced business profile, top search engine submission, and local SEO consultation to get your business found online with our new EZlocal Premium. Are you listed yet?Health Care ReformWhat Health Care Reform Means for Your BusinessThe sweeping health-care bill passed by the House of Representatives Sunday, and now headed for President Obama's desk, promises a sea change in the way that small business owners purchase and provide health insurance for themselves and their employees. CNNmoney.comHealth Care Reform [Read Full Article]


Small Biz Tip: Blogs: Search Engine Optimization (SEO)

Tips from March 18, 2010 The Small Business tips today discuss SEO (search engine optimization) for blogs. Keep your content fresh. The easiest tip for SEO is to have great content that will get you found without much promoting. The quality of your work and original content will get you found on the top search engines. Keywords - Important words that people will search for search engines, such as Google, Yahoo!, or Bing, are important when creating your blog post. Keywords should be in your title, subtitle, URL, and tags. Posting links to your blog in outside sources provides links back to your website. Unfortunately, this could also be labeled as spam if done incorrectly. Keep posting your blogs on comments to other blogs in your industry, or those that you know personally and professionally. Don't get too carried away, you could ruin your reputation. Social media provides a great way to provide a link for others outside your... [Read Full Article]


Hiring by Smallest Employers May Signal Job Recovery

In the NewsCompliance Science: What Workforce Managers Need to Know About Immigration EnforcementAmong the administration's top priorities, immigration remains on track largely due to bipartisan interest in Congress. While an immigration reform bill may be out of the question this year—major expansion of aggressive enforcement efforts is well underway. ManageSmarter.comIn the NewsWalmart Places a Mega Buy with YahooThose tie-ins are part of an ad deal between Walmart and Yahoo is the largest the Bentonville, AR-based company has made to date with a single online publisher, according to... [Read Full Article]


Choosing a Marketing Plan: Traditional or Social Media?

In the NewsU.S. to Help Banks in Distressed AreasThe Treasury Department will invest up to $1 billion from the federal bank bailout fund in small banks and credit unions that make loans to small businesses in some of the communities most ravaged by the economic downturn, officials announced on Wednesday. NYtimes.com Management & Operations How To Develop Your Global Leadership Pipeline To stay competitive in your industry and accomplish your goals, it is important to have strong leadership. This stems from executives, managers, and even entry-level employees, as they develop skills for improving the... [Read Full Article]


A Small Business Owner Takes His Case to the Top

Government and Politics A Small-Business Owner Takes His Case to the Top Last week, one entrepreneur had the opportunity to ask President Obama a question that no doubt has been on the mind of many others regarding small business loans. NYtimes.com Government and Politics Obama's Small Business Plans: Where They Stand President Obama has been talking -- a lot -- about what Washington needs to do to help save small businesses. Over the past week, he's introduced a half-dozen different initiatives aimed at unlocking credit, creating jobs and expanding the Small Business Administration's loan pr... [Read Full Article]


Small Biz Tip: Common Mistakes: Social Media

Tips from February 3, 2010 The Small Business tips today discuss common social media mistakes. Incomplete Profile: People won't know who you are or be able to find things in common to make a connection or network. Fake Friending/Following: One way relationships on social media is an awful way to network. Create a two way relationship with REAL people that you want to get to know.  Selling by Spamming: Bombarding your business pushes customers away. No relationship? No clients. Connect first, promote later. Lack of Measurement: You need to measure so your business doesn't put time & energy in campaigns that are failing. Daily Overview: Creating one way relationships is the biggest mistake businesses in social media make. Avoid this by an active profile, creating two way relationships, and gauging what works. [Read Full Article]


Don't Market to Generation Y

Sometimes known as the Millennials, Connecteds and Unreachables, Generation Y is compromised of individuals in their 20s and younger, or born in 1982 or later. They are an important generation to understand because they are comprised of 71 million Americans who spend over 200 billion dollars annually. They're taking over the Baby Boomers as the largest percentage of the working world. Gen Yers are hard to reach as a whole, yet one of the largest markets to make purchases. The best way to market to Generation Y is to not market to them, instead, establish a connection.As a Gen Yer, I can tell you that we are a very unique group to understand, and an even more complicated group to know how to market to. Gen Yers are a product of Baby Boomers, and we were raised in a different way than any other generation. Baby Boomers raised us to be optimistic, live our lives first and work second, and that we can do and be anything we want to. Ta... [Read Full Article]