In February, Darren Shaw of Whitespark presented the much anticipated Local Search Ranking Factors (2017) at a Local U workshop. Let us break it down into the executive summary you need to run it up the chain. [Read Full Article]
You're a creative. Musician, writer, visual artist or actor who's trying to break out in your industry. You have passion, a stack of business cards, an awesome website and a manager, but there's one more thing you should consider adding to your list of many talents: basic SEO knowledge. [Read Full Article]
Outside of Yelp (whose review snippets were removed from Google) and native Google+ Local reviews, here are the top third-party sources for dentist reviews in the US. [Read Full Article]
Common Issue: Your Google Places listing was verified by an ex-employee or SEO company and you would like to get control back from them but you've been unable to, perhaps because of a lost password or falling out. [Read Full Article]
Receive a call that lead you believe it was Google and your listing was in danger? It is safe to ignore. [Read Full Article]
If you occasionally suffer from Local SEO fatigue, join the club. It's a fun and ever-changing space, but watch out for speed bumps. Here's a list of some of the most annoying and/or downright scary (but at the same time humorous) things about local search marketing. [Read Full Article]
Having good quality reviews on your Google+ Local page (i.e., Place page) not only influences your ability to convert prospective customers, but can affect your local search ranking. Most customers won’t know to leave you a Google Places review, so it is important to promote or actively encourage customers to give honest reviews. [Read Full Article]
Local search algorithms these days are a finicky bunch, so why not just give them what they want?
Okay, so you’re a small business owner and you’re overwhelmed and thoroughly confused by even basic online marketing. I get it, Local SEO itself can be dizzying. Even the pro’s in the SEO community struggle to keep up with Google’s numerous shifts, and occasional fumbles, in this space.
Not to mention, being on your own, means going up against bigger and more prominent local brands, capable of leveraging consumer affinity to quickly amass things like reviews, +1’s, like’s, and check-ins on a more reliable basis. But that doesn't mean the local space is without unique opportunities for you, with your limited marketing budget, to compete and ultimately outrank your larger counterparts.
Google has stated in the past that 20% of all PC-based search is related to local. And if you couple that with the surge in mobile, where [Read Full Article]