In February, Darren Shaw of Whitespark presented the much anticipated Local Search Ranking Factors (2017) at a Local U workshop. Let us break it down into the executive summary you need to run it up the chain. [Read Full Article]
Local online exposure is now imperative if you plan to grow your business. It’s also getting more competitive. To get a grasp on where to start, here are the five major components to focus on. [Read Full Article]
Facebook advertising offers a terrible return on investment. "Likes" do not equal dollars or customer engagement. Save your ad budget and build a following through the strength of your content. [Read Full Article]
The Small Business tips today discuss how to drive traffic to your blog using Twitter.
Complete Your Profile - Fill out your biography, link to your blog, and any other information that others reading your Twitter OR blog could find you at. See the two as compliments of each other.
Branding - Utilize the picture and background features. Create a brand for yourself - think of it as an Internet billboard. Create a theme that is consistent between your blog and your Twitter account.
Links & Hashtags - Post bit.ly links on your Twitter account each time you create a post on your blog. This can be synched, but for beginners, it is a simple step of copying and pasting the link from your blog to bit.ly, then sending a tweet to your followers. Additionally, use hashtags (#) to brand your business and group your topics with other similar topics on Twitter.
Be Visible! If you h... [Read Full Article]
Government, Politics, and the Economy
U.S. Stocks Extend Global Rally on Retail Sales, APEC Pledge U.S. stocks added to a global rally, sending the Standard & Poor’s 500 Index to a 13-month high, after retail sales increased more than forecast and Asian government leaders pledged to maintain economic stimulus spending. Bloomberg.comThe Economy6 Steps for Surviving the RecessionThe news today just is not very good. Every time we think we are on the upside of the downturn, we get thrown for another loop, hit with another tax, told it will be just a few more months before all this turns around. BusinessKnowHow.com... [Read Full Article]
Tips originally posted on October 30, 2009
The Small Business tips take a little of the shared wisdom from the 140 Characters Conference and will show you how to network with social media.
Social media requires you to be social. Be human and relatable. Talk to me like I'm your sister. It's like an instant state of relaxation.
Try not to over complicate things. Just use common sense in your networking approach. One step back can take you two steps forward in the medium.
You should do dinner and a movie before you ask for a kiss. Basically that means to establish the relationship before you ask them to do something.
Everything isn't always about you. Your network probably has more to offer you than you do to them. Letting them feel that way will help you in the end.
Daily Overview... [Read Full Article]
Social media tools create a means by which a business can engage their audience with communication and start a conversation that they may not have had the opportunity to otherwise. The consumers can ask questions, comment and receive feedback. This allows the business to use these tools to better reach and understand their customers where the focus is on the conversation rather than the tools used to make the connection. Use the same tools in the same ways and for the same reasons that your customer would.
RelationshipTraditionally companies don’t get to start a relationship with a customer until that customer comes to their business. Social media gives the customer the ability to get to know the person representing the business, thus evaluating the business ahead of time. Relationships and communication are ultimately the be-all and end-all of good business.
Effective marketing is done by word of mouth. The business should have the intent of creating... [Read Full Article]