Digital Trends for SMB’s in 2014

Looking back on the past year, the importance of maintaining your business in the digital realm is readily apparent. Gone are the days of thumbing through a phone book, reorganizing your Rolodex, and coupon-clipping apart your local paper. Real-time information, mapping, and customer reviews are ubiquitous in local search. A wealth of information is at the click of a button - at least it’s expected to be -- if you’re a consumer. Consider some of this data. According to a Cisco update, global mobile data traffic grew an overall 81 percent last year. To help put that in perspective, consider that mobile data traffic this year was almost 18 times the size of the entire global internet data traffic in 2000, and more than 500 million new mobile device connections were accounted for in the last year. The growth is exponential. At the end of 2013, a Business Insider... [Read Full Article]





Want to Run Your Business Blog Into the Ground?

Business blogs are great. Not only do consumers get information on company's marketing campaigns, successes, and industry news, but also insight on the company itself. Blogs used correctly will draw people in, and create a great business-customer relationship. Those blogs which fail at creating this relationship and are used incorrectly could prove detrimental to your business. There are a few simple things that your business blog can do stop your blog up for business failure. Do you want to run your business into the ground? Don't Include RSS Feeds "Who cares about making it convenient for those who are following you? If they want to find your blog, they will. What's the use for an RSS feed?" RSS feeds are a great way for your loyal readers to receive updates immediately each time your blog is updated. These people could include employees, customers, potential customers, competitors, or random people on the internet looking to gain in... [Read Full Article]


Small Biz Tip: Blogs: Search Engine Optimization (SEO)

Tips from March 18, 2010 The Small Business tips today discuss SEO (search engine optimization) for blogs. Keep your content fresh. The easiest tip for SEO is to have great content that will get you found without much promoting. The quality of your work and original content will get you found on the top search engines. Keywords - Important words that people will search for search engines, such as Google, Yahoo!, or Bing, are important when creating your blog post. Keywords should be in your title, subtitle, URL, and tags. Posting links to your blog in outside sources provides links back to your website. Unfortunately, this could also be labeled as spam if done incorrectly. Keep posting your blogs on comments to other blogs in your industry, or those that you know personally and professionally. Don't get too carried away, you could ruin your reputation. Social media provides a great way to provide a link for others outside your... [Read Full Article]


Small Biz Tip: Common Mistakes: SEO

Tips from February 2, 2010 The Small Business tips today discuss common SEO mistakes. Duplicating Content: Your content is plagiarized, and not original. You lose the optimization of the words on your website if they are not original. Poor Design & Usability: Broken links are killers for SEO. Come up with a creative, yet useful design that your visitors will be able to navigate. Same Meta Description on Each Page: To the SEO world, your websites have the same content. Your meta description should be specific and unique to every page. Over-stuffing Keywords: You are essentially spamming your own website, as it becomes unreadable in SEO terms. This could get you blocked/banned from some search engines or sites, such as Google. Daily Overview: Trying to manipulate SEO to get your website better rankings leads to many mistakes and poor rankings. Avoid this by having a knowledge of the SEO world, track your websi... [Read Full Article]