About Jake LaDuke

Jake LaDuke

Haikus are easy
But sometimes they don't make sense
Refrigerator

Jake LaDuke on Google+


Digital Trends for SMB’s in 2014

Looking back on the past year, the importance of maintaining your business in the digital realm is readily apparent. Gone are the days of thumbing through a phone book, reorganizing your Rolodex, and coupon-clipping apart your local paper. Real-time information, mapping, and customer reviews are ubiquitous in local search. A wealth of information is at the click of a button - at least it’s expected to be -- if you’re a consumer. Consider some of this data. According to a Cisco update, global mobile data traffic grew an overall 81 percent last year. To help put that in perspective, consider that mobile data traffic this year was almost 18 times the size of the entire global internet data traffic in 2000, and more than 500 million new mobile device connections were accounted for in the last year. The growth is exponential. At the end of 2013, a Business Insider... [More]

The age of mobile is upon us! Get on board or suffer the consequences!

A little overboard? Probably. But with the avalanche of data over the past year and blog after article after write-up about the future of mobile, it is pretty clear this is an area of big interest to marketers. The progression of our information gathering methods has always pointed to a personalized mobile experience, though. Think about it. First, we sent messengers on horseback or trained birds to a location to gather intel and return to us. Then we decided to build libraries and venture to these locations ourselves. Eventually the hike became too much and we demanded up to date informat... [More]

Google Expands Direct Line Support For Local Listing Issues

Recently, we've been using the new Google Verification Support Line for those irritating PIN postcards disappearing within the black hole that is the U.S Postal System, and with satisfying results to boot. Upon providing the requested account information for the listing in limbo, Google will force through the verification and immediately send it to their "pending review" process. Granted there are certain criteria that need to be met prior to a "we'll call you" phone call a la Fight Club (which can be bypassed with some harmless fibbing), it is still an effective solution to a previously hair-pulling problem. No longer are the weeks of waiting for a vague email response to submitted report, only to find yourself back where you started after the dust settles. Instead Google has uncharacteristically opened a direct line of contact. [More]

Tablet Marketing. What Sets it Apart From Mobile?

Well, we’re all still here. 2013 has arrived without any asteroids, pole shifts, or extraterrestrial life and now some of the population has more water and freeze dried food than they know what to do with. It’s a new year filled with new opportunity and as status quo, new angles ripe for the picking in the marketing business. One in particular should be considered as the #1 overall pick in the 2013 Marketing Draft. With little competition in an area of exponential growth and the potential to dominate the e-commerce market, there should be no hesitation in shifting time and effort into restructuring your approach to capitalize. Déjà vu yet? I can’t blame you. That sounded like the opening statement to many of the “importance of the smartphone” arguments. While in the same vein, the smartphone has finally established itself as a crucial business marketing element. What I am referring to has been cleverly coined “The Year of the Tablet”. Although on the surface these two devices seem to serve the same pur... [More]

Focusing the Conversation: Google+ provides a social platform in Communities that finally sets it ap

Google+ has always been quite the mystery. With seemingly limitless potential, superior functionality and tools, and a generally exciting platform for users to connect, the search engine giant has somehow failed to attract the attention and reputation that many believe it should have. It’s no secret that with the launch of Google+ the company was attempting to claim its piece of the social media pie, but the problem was no real reason to invest the time and effort required in building a successful account. Facebook has the “keeping in touch with friends” angle, Twitter nailed the lightning fast, instant information idea, and Pinterest is the place for sharing interesting ideas, photos, and recipes. Instagram allows the average user to play photographer, and Linkedin is the go-to business portal. There is a common theme among all these successful social media pl... [More]

5 Reasons to Launch Your Mobile Site Today

Quick story. In my first week of college, having just recently moved to Chicago in the winter, I was still very green when it came to public transit. It was the first day of some class I don’t remember, and rightfully because I probably didn’t need to take it, and still “recovering” from the first week in my new dorm. I wasn't particularly accustomed to bus routes, and most definitely never relied on them for transportation, so I did my research the night before. I picked a window of time I thought would be ample, set my alarm, and didn’t think twice about it. The next morning my alarm goes off, and as most college kids do I thought to myself “I can spare another 10 minutes”, and hit the snooze. That happened two more times before I finally dragged myself out of bed. Skip to the bliste... [More]