Government and PoliticsWhat Obama Said About Small BusinessA short but prominent section of President Obama’s State of the Union focused on helping small businesses to create jobs. Here’s a look at what he said and what it means. BusinessWeek.comGovernment and PoliticsGlobal Workforce Report on Emerging Markets: The Backshoring MythDespite media hype about the recession driving jobs back to the U.S., the business case for outsourcing to the emerging markets remains overwhelming. Workforce.comGovernment and Politics [Read Full Article]
Government, Politics, and the Economy
Economy Jumps 3.5 Percent to Largest Growth in Two Years Consumer spending, exports and investments experience greatest gains. ManagerSmarter.comManagement and OperationsSmall Shops Make Big Play for Holiday ShoppersMerchants roll out Christmas wares weeks in advance to lure customers away from large discount retailers. WSJ.comManagement and Operations [Read Full Article]
Tips from Thursday, May 7, 2009
The Small Business tips today will cover the elements you need to know in order to make a Yellow Page advertisement work.
First determine if Yellow Page advertising is for you. How many repeat customers open the phone book every time to look you up?
Know your customers, your category, and what your competition is doing before ever speaking to a YP sales rep!
The 1st ad noticed is the 1st ad called over 50% of the time. Have a strong visual presence to draw attention: HIRE an artist.
Customers looking at yellow page advertising are already sold. Give them the benefits & the facts so they'll call YOU.
Daily Overview: If Yellow Page advertising is for you, make sure you stand out from the commonly designed ads. Be Different! [Read Full Article]
Tips from Thursday, April 30, 2009
The Small Business tips today will be about placing internet ads.
The 3 most common ways online advertising is purchased: cost-per-impression (CPM), cost-per-click (CPC), & cost-per-action (CPA).
Graphic advertisements are quicker to get people’s attention than text-based ads.
Text ads are cheaper to run and produce than graphic ads and in many studies show to be more successful.
Google AdWords provides a simple way to purchase highly targeted advertising, regardless of your budget for nearly all formats.
Daily Overview: Type of advertising & pricing will depend on goals, products & services you’re advertising. Google = all-in-1 solution. [Read Full Article]
Government and Economy
Economy shrinkage Rate is 3.8% in Q4
The economy shrank at a rate of 3.8% at the end of 2008, the worst showing in a quarter-century, the result of consumers and businesses throttling back their spending.
Obama: Bailout Will Deal With Executive BonusesThe White House promises that the upcoming financial plan will clamp down on the salaries and bonuses paid to Wall Street executives from companies receiving taxpayer money.
Republican Senators: We Will Fight... [Read Full Article]
Politics and Government
Bush: "I'm Sorry" for the Economic CrisisWASHINGTON (AP) - President George W. Bush expressed remorse that the global financial crisis has cost jobs and harmed retirement accounts and said he'll back more government intervention if needed to ease the recession.
Bernanke: Better Non-bank Failure Framework NecessaryFederal Reserve Chairman Ben Bernanke said Monday that further interest-rate cuts are "certainly feasible," but he warned there are limits to how much such action would revive the economy.
Paulson: Other Rescue Program... [Read Full Article]