These are hard economic times and as a business owner, if you want to survive you need to not only ride it out, you need to do better than your competitors. In other words, you need to thrive and to do that you need to stand out in the crowd, especially in three areas: Your products, your marketing and your customer service. Assuming that you have made all the cuts and can, renegotiated all the contracts you can and in general tightened things up financially as best you can, product, marketing and customer service, the places where you contact your customers the most, are practically the only areas of your business left where you can make a real difference.
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