Query Length is Increasing, is Your Business Listing Keeping Up?

The online metric provider, Comscore, put out an interesting blog last week, noting that the average length of internet search queries is getting longer: The average number of words per search in the United States in March was nearly 3.2 words and it has been growing for some time [up from just under 2.9 in July-08]. This is a far cry from our original limitations of "shoes" in order to now search for and find a pair of "nike air jordans." None of this should come as a shock.  Search engines are constantly tweaking their algorithms, striving to deliver the best and most relevant search results to their users.  According to Matt Cutts, the head of Google's Webspam team, Google tends to make a change to their core search algorithm at least once a day.  The co... [Read Full Article]


Going Beyond NAP: Building a Better Business Profile

Within the local search industry NAP stands for “name, address, and phone number,” the most basic data any business profile will contain. Name gives you the who, address gives you the where and phone number gives you the how (eg. how to get in contact with the business). All too often profiles stop there, neglecting to offer further detail, thus miring themselves in a sea of bland search results. Businesses, especially small businesses, must do better. Large chains can get away with this lack of detail because most people already know who they are, what they sell and when they’re open. Small businesses don’t have this luxury; their profiles must be robust, providing as much information as possible so potential customers have some idea what to expect. Here are three details that every small business owner should include in their business profile: Hours of Operation: If name, address and phone number are the who, what and how, hours... [Read Full Article]