“The customer is always right” has been around, in one form or another, ever since there were customers. It is a simple statement that reflects a way of looking at business based on the necessity for customer satisfaction. Today, in the era of $4 per gallon gasoline, customer satisfaction is even more important since consumers are becoming more selective than ever before about what they are willing to spend gas and time—and therefore money—to reach.
Because of this, it is necessary for businesses of all sizes to embrace the ideal and practice of customer satisfaction. For the big-box stores, this can be—and usually is—done through selection and price; but what about small business? How can a small retailer maintain a thriving customer base even with higher prices and a narrower selection? By making sure the customer experience is the best they can offer.
Factors in Customer Satisfaction There are five basic factors that go... [Read Full Article]