Small Biz Tip: Nonverbal Communication: Dress Code

Tips from September 15, 2009 The Small Business tips today discuss nonverbal communication with a dress code. Have everyone dress similarly to show unity and professionalism. Wear your business representation proudly. Simple is key. Try incorporating your logo into attire (pin, name tag, shirt) to distinguish employees from customers. A simple dress code could be to have all employees wear black or blue as a symbol of power and sophistication. All employees dressing the same can help to establish that you are serious about your work and business. Be classy. Daily Overview: Be presentable and choose a uniform if it fits your image. Try to use it to communicate your company's professionalism. [Read Full Article]


Small Biz Tip: Nonverbal Communication: Logo

Small Biz Tip: Nonverbal Communication: Logo Tips from September 14, 2009 The Small Business tips today discuss nonverbal communication when using a logo. Keep it simple. A logo needs to be easy for customers to recognize and remember. It also needs to be easy to reproduce. What do the colors of your logo communicate? Different colors actually can evoke different feelings so it's something to consider in the design process. Evaluate your logo size versus the product. They need to complement each other but not over power. Don't kill the message. Symbolism in logos is important, especially when attempting to be unique. But be careful, different symbols can mean different things in different places. Daily Overview: Logos build brand recognition and are your first lines of visual communication to the public.     We post these small business tips to our employee's [Read Full Article]