Small Biz Tip: Generation Y: Marketing via Print Media

Tips from January 27, 2010 The Small Business tips today discuss marketing to Generation Y via print media. Generation Y is unique, as in they are attracted to those ads that are wild, unique, and catchy. Something typical but with a catchy slogan will not grab their attention. The action and focal point needs to be BIG. Gen Yers are more likely to listen to ads that involve people of their age or generation that they can relate to. Try to tie in the sense of "I understand you" when targeting Gen Yers. Forget newspapers for Gen Y. Magazines are the most popular print media that they will connect with, read, or even care about. Magazines tend to have celebrities on the cover and lure Gen Y with fashion, advice, and trends. Advertisements in this medium are likely to be seen.  Gen Yers value their technology and computers. Remember this when printing your ads. If possible, make your ads formatted to be able to work online as... [Read Full Article]


Protect Your Network: Five Mistakes Businesses Make

We live in an era of adware and spyware; worms, Trojans, viruses; botnets and zombies and the last thing you need is to have your business network infected—not to mention affected—by these digital parasites. Let’s face it, your information is your business. Your records, the information you store about your customers, it’s all valuable to someone out there and so protecting it should be one of your top priorities. Still, there are a handful of mistakes that you can identify and rectify today that will save you all kinds of grief tomorrow. To get you started on your own assessment, here are the things that Cisco Systems found when they asked: What are the common IT security mistakes businesses make?  /* Style Definitions */ table.MsoNormalTable {mso-style-name:"Table Normal"; mso-tstyle-rowband-size:0; mso-tstyle-colband-size:0; mso-style-noshow:yes; mso-style-parent:""; mso-padding-alt:0in 5.4pt 0in 5.4pt; mso-para-ma... [Read Full Article]


Scareware and the Conficker Virus

Have you ever gotten a pop-up window that tells you that viruses have been detected, offers you a free scan and then, after giving you an impossible list of viruses, worms, Trojan horses, adware, spyware, and all manner of malware; tells you that by downloading the their anti-malware application for just $49.95, you can clean your system and save yourself the headaches of computer sluggishness and the scourge of identity theft? If you have—and you probably have—then you have been a target of scareware, which can be defined as a type of advertising-related malware that scares you into ordering a product you neither want nor need. Being a target is one thing, but you have to fall for the gag to be a victim.  Victims think they are going to get more protection than they already have—they don’t—and thereby maintain the health of their computer system. Again, they don’t. By offering their contact and credit card info, they open themselves up to the sort of id... [Read Full Article]