Don't Market to Generation Y

Sometimes known as the Millennials, Connecteds and Unreachables, Generation Y is compromised of individuals in their 20s and younger, or born in 1982 or later. They are an important generation to understand because they are comprised of 71 million Americans who spend over 200 billion dollars annually. They're taking over the Baby Boomers as the largest percentage of the working world. Gen Yers are hard to reach as a whole, yet one of the largest markets to make purchases. The best way to market to Generation Y is to not market to them, instead, establish a connection.As a Gen Yer, I can tell you that we are a very unique group to understand, and an even more complicated group to know how to market to. Gen Yers are a product of Baby Boomers, and we were raised in a different way than any other generation. Baby Boomers raised us to be optimistic, live our lives first and work second, and that we can do and be anything we want to. Ta... [Read Full Article]


Health Care Reform: House & Senate Bill Breakdowns

On Christmas Eve, the Senate passed their version of the health care bill, bringing America one step closer to a new universal health care system. The House version of the health care bill was passed in November, each with their own set of rules and regulations. Now, we play a waiting game. President Obama and his team will now reconcile the differences between the two bills into one bill. The final bill will be voted on by each chamber before being signed into legislation by President Obama. The House and Senate Health Care Bills are VERY different on very important issues that all Americans, especially small business owners, need to be aware of. Below are various topics included in both the House and Senate health care bills broken down, as well as some FAQ about what this means for small business owners.Abortion The House bill would ban abortion from being covered in the new public plan EXCEPT in the cases of rape, incest,... [Read Full Article]