Small Business Owners to Shoppers: Stay Put

Management and OperationsIdentify New Consumer NormsThe recession has changed how customers shop, possibly forever. Entrepreneur.com Management and Operations Resolving Employee Complaints Before They Hit the Internet The question is what to do about employee complaints about the workplace. It's more than a matter of damage control. Trying to repair the harm to internal morale, recruitment efforts, and corporate reputations after the fact is not as effective as preventing the damage in the first place. ManageSmarter.com Management and Operations [Read Full Article]


The Power of Your Brand: A Public Relations Morality Tale

Yesterday was April 23, a quiet day in the Spring of 2008, a nice day; but 23 years ago, April 23 became a day that will live, as FDR put it, in infamy—at least from a marketing and public relations point of view. It was the day Coca-Cola introduced New Coke. It is nothing new to say that you need to protect the image of your brand, but that lesson was driven home with uncommon power—and violence—by the debacle that was New Coke. Coca-Cola has been around since 1886, when Dr. John S. Pemberton, an Atlanta, Georgia, pharmacist, first produced the syrup for Coca-Cola. He took a jug of the syrup to the nearby Jacobs' Pharmacy, where, according to Coke lore, “it was sampled, pronounced "excellent" and placed on sale for five cents a glass as a soda fountain drink.” In the years since then, Coke went from a syrup mixed with soda water to a bottled beverage that could be easily distributed throughout the region, then the country and finally the world. Throughout this per... [Read Full Article]