Tablet Marketing. What Sets it Apart From Mobile?

Well, we’re all still here. 2013 has arrived without any asteroids, pole shifts, or extraterrestrial life and now some of the population has more water and freeze dried food than they know what to do with. It’s a new year filled with new opportunity and as status quo, new angles ripe for the picking in the marketing business. One in particular should be considered as the #1 overall pick in the 2013 Marketing Draft. With little competition in an area of exponential growth and the potential to dominate the e-commerce market, there should be no hesitation in shifting time and effort into restructuring your approach to capitalize. Déjà vu yet? I can’t blame you. That sounded like the opening statement to many of the “importance of the smartphone” arguments. While in the same vein, the smartphone has finally established itself as a crucial business marketing element. What I am referring to has been cleverly coined “The Year of the Tablet”. Although on the surface these two devices seem to serve the same pur... [Read Full Article]


A Small Business Owner Takes His Case to the Top

Government and Politics A Small-Business Owner Takes His Case to the Top Last week, one entrepreneur had the opportunity to ask President Obama a question that no doubt has been on the mind of many others regarding small business loans. NYtimes.com Government and Politics Obama's Small Business Plans: Where They Stand President Obama has been talking -- a lot -- about what Washington needs to do to help save small businesses. Over the past week, he's introduced a half-dozen different initiatives aimed at unlocking credit, creating jobs and expanding the Small Business Administration's loan pr... [Read Full Article]


Main Street Frustration: 'Everything is Going to Banks'

Government and PoliticsWhat Obama Said About Small BusinessA short but prominent section of President Obama’s State of the Union focused on helping small businesses to create jobs. Here’s a look at what he said and what it means. BusinessWeek.comGovernment and PoliticsGlobal Workforce Report on Emerging Markets: The Backshoring MythDespite media hype about the recession driving jobs back to the U.S., the business case for outsourcing to the emerging markets remains overwhelming. Workforce.comGovernment and Politics [Read Full Article]