Local Search Becoming ... More Localized More Relevant

The local search space has never been more teeming with new applications and features emerging on some of the most popular sites and newest mobile devices - all concentrating on more localized and more relevant content -- and we're pretty excited about that. Even better, it's the small businesses in suburban locations and rural areas which are positioned to be the benefactor as they'll find it increasingly easier to gain exposure, reach out to local consumers and build loyalty, without having to compete with the more traditionally dominant online presence from bigger businesses in the city or online mega-marts. Those business owners who recognize this trend and successfully promote and manage this local content have the opportunity to gain a significant edge on the competition.   But increased online exposure also carries additional risks. Media continues to experience decentralization, and online marketing is becoming more complex and advanced. With this comes many opp... [Read Full Article]