Small Biz Tip: Generation X: Marketing via Mainstream Media

Tips from December 16, 2009 The Small Business tips today discuss marketing to Generation X via mainstream media. Generation Xers are generally more open to new ideas, products or at least trying new things during TV pilot episodes. They are apt to seeing new things, and it will add to their sense of learning more about their world. Gen Xers multi-task: if they see or hear an advertisement on TV or radio they're likely to research immediately on computer or mobile device. List websites, and repeat the phone number and business name multiple times. Newspaper websites are better than the paper to reach Generation X. They grew up with the technology put out for the masses and adapt quickly. Press releases or stories about you will be noticed by Generation X because they cater to the individual rather than the entire group. Be newsworthy! Podcasts and blogs are a great medium to use as Generation X relies on them for information an... [Read Full Article]


Small Biz Tip: Baby Boomers: Marketing via Mainstream Media

Tips from December 8, 2009 The Small Business tips today discuss marketing to Baby Boomers via mainstream media. Baby Boomers were the first generation to grow up alongside television. In fact, they watch 22 more minutes of TV per day than younger generations do. You can find them watching the programs that center around life stages. When watching TV, Baby Boomers are more likely to pick up the phone and call an 800 number than go to their computer to type in a web address. Baby Boomers are generally not fans of multi-tasking. Many Baby Boomers are loyal to the radio. Radio advertisements should be placed the same way TV ads are placed; with much consideration. Music from the 60s, 70s, and 80s is the best bet for placing radio ads for Baby Boomers. The best place to market to Baby Boomers, regardless of the channel, is around the news. Many Baby Boomers turn into the mass media to get the latest news. Keep this in mind when dec... [Read Full Article]