Overview of General Target Audiences

Last week, the ABC Small Business Tips explored different generations and gender as target audiences. Each generation, as well as men and women, have different approaches and insights on products, services, and businesses. These target markets are large groups, but if marketed to properly, your strategy will work on millions of people.Baby BoomersBaby Boomers consist of individuals born between 1945 and 1960. Their generation has been through decades upon decades of every single cultural and marketing trend and phenomenon of the past half century. The experiences that they have lived through (Vietnam, disco era, Berlin Wall, Desert Storm) help to define their life experiences which they rely on while thinking about purchases and trends today. This generation is full of hope and optimism because of their experiences, and know that there is an opportunity for anything to be accomplished. In this mindset, Baby Boomers are still in the workforce today because of their big... [Read Full Article]