Tips from the morning of December 17, 2009
The Small Business tips today discuss marketing to Generation X via print marketing.
Generation X has the highest subscription and readership of periodicals (Time, Newsweek, People, Details, Spin). Advertisements in these types of publishings are seen by a majority of Gen X.
Generation X is also credited with building the market of small and local newspapers. They are interested with what is going around them. Keep in mind, advertising in this type of paper hits locally and is cheaper.
Movie lists, entertainment guides, and personal ads are favorites in print media for Generation X. They prefer short & concise writing. Keep this in mind. Place advertisements accordingly (at the end of short articles).
Growing up with the technological revolution, Generation X embraces mass media. They will turn to print media, but as time and technology grows, be warned: they will jump ship and u... [Read Full Article]
Tips from November 17, 2009 The Small Business tips today discuss publicizing job openings.
Knowing where to place your ads is crucial. Only a handful look in newspapers nowadays, the majority of people look online. Place ads on various job sites, such as SimplyHired or Craigslist. A simple "Help Wanted" ad in your window or on your website will help too.
Make your ad informative first, creative second. You are looking to hire those who are serious about a job, not necessarily those who are attracted simply by the uniqueness and how catchy the job post is.
Talk to local colleges. Many graduates, or students who are looking for a part time job, have their ears and eyes open for job opportunities. Have your job requirements ready.
Job advertising through the media is a good way to go big. Try the radio first, then the TV. Be sure to include your phone number and/or website multiple times.
Daily Overview: Post your... [Read Full Article]
Tips from September 2, 2009 The Small Business tips today discuss Executing a Promotional Event: Publicizing the Event
Flier's: list the date, time, location and attraction. Have them available at your store for customers, in participating stores, and posted around busy locations in town.
Local media: contact through phone or e-mail. Include all information about your event along with a catchy paragraph describing the purpose it serves.
Invitations: Create invitations to send out to customers whom you have their address. Online invitations for customers whom you have their e-mail. Post the invitation on your web page so that all views can be informed.
Vocal: Go to your local chamber, city hall, or organization meeting to voice your event. Inviting people in person is a great way to get people to your event.
Daily Overview: Create flier's, information for local media, invitations (both online and mail), and voic... [Read Full Article]
Tips from August 21, 2009 The Small Business tips today discuss Media Coverage: How to get more media through media
Keep your relationship strong with a journalist so they know that if your industry or topic of interest comes up again they can contact you for another story.
If you have an article published be active on sending the articles out to nationwide publications. Newspapers are often more interested on reporting on recent news.
You are an expert in your industry to don't be shy; let the journalist or publication know you are available as a source. Getting your name or your businesses name attached to quotes is positive even if the story is not all about you.
Write a feature article on something in your industry. If your article is well written you may even be published which will show the viewers you are an expert and they should come in to your business.
Daily Overview: Get more media through medi... [Read Full Article]
Tips from August 19, 2009 The Small Business tips today discuss Media Coverage: Building a Media Relationship
Read the publications: find the journalist who would relate most to your business. Get to know them by reading their past and present articles.
Call the journalist: they are always looking for news, so introduce yourself and find a common topic (i.e. the articles you have read of theirs). They receive e-mails all day so a phone conversation makes it more personal.
Create trust: never lie or fabricate facts. You will lose their trust and end a relationship. Be honest, they see what is newsworthy and it might be the struggles you are having. They will help you if you are honest.
Communication: remember that journalists have questions with deadlines. Once you have contact with a journalist keep the contact by making them a priority. Answer them promptly, be available to them, and provide them with all the information they... [Read Full Article]
Government and Economy
Obama: Freeze Estate Tax at 2009 Levels President-elect Barack Obama has proposed freezing the estate tax at 2009 levels to help cover tax cuts in low- and middle-income income brackets. The effect this will have on business is, however, debatable .
UAW Chief Happy White House, Treasury May Rescue DetroitUnited Auto Workers President Ron Gettelfinger said he's happy that the White House appears poised to step in and rescue the beleaguered auto industry, although he accused GOP senators who blocked emergency loans of trying to "pierce the heart" of organized labor.
[Read Full Article]