FTC Demanding Truth in Advertising

We have all seen those ads on TV where the four-hundred pound couch potato is turned into the svelte, chiseled bodybuilder-type with this latest and greatest green miracle at home exercise device that stores easily in a shoebox, is not only fun but actually exciting to use, takes 3 minutes every other day and harnesses the power of rubber bands, springs, dynamic tension, gravity, your own weight, someone else's weight, ball bearings in a swivel, a Chilean brush-tail rat in a runny-wheel—whatever, only to tell you at the bottom of the screen in print so fine that you need a hi-def TV and a magnifying glass to read it: “Results not typical, your results may vary.” What? My results may vary? You mean I am not guaranteed to look like Michaelangelo's David made flesh after my first week of using the miracle exercise product? Apparently not. Apparently, the advertiser is trying to put one over on me—me, and enough other people for the government to take some action. Wh... [Read Full Article]