Management and Operations Marketing Lowdown: Five Steps To Better Retail Displays A recent poll asked average Americans which of their five senses they would least be willing to lose. The result? Overwhelmingly, the eyes have it. But before we can learn anything with our eyes, we must be interested enough to look. Our attention must be captured. ManageSmarter.com Management and OperationsManaging the Direct Marketing Supply ChainA direct marketing offer can reach its potential customers through print mailings, e-mail blasts, Website offerings, television advertising, Internet... [Read Full Article]
Government and Economy
States Fighting Budget Shortfalls According to the Center on Budget & Policy Priorities, at least 43 states are wrestling with budget shortfalls this year or next. Take a look at how some of these cash-strapped states are dealing with the problem.
Small Business Credit Outlook
Many observers say that the financial crisis is making the credit climate especially cold and difficult for small businesses.
Retailers Seeking Their Own Stimulus Plan... [Read Full Article]
Any small business owner knows that picking the right location - possibly in a busy mall or highly-trafficked downtown corner -- results in more customer visits and opportunities to make sales. The same rule has also proven to hold true for the Web. The rush for online real estate back in 2000 was similar to the Texas Gold Rush for domain names and created a totally new industry of "squatters". These squatters continue today to make hundreds of thousands, if not millions on the sales of "dot-com" names they've bought up cheaply and held on to waiting for the right buyer.Now, with the advent of social media, businesses big and small are rushing to claim their spot within an array of new Web 2.0 sites that are attracting millions of people daily. What's clear, is that social media sites are here to stay and just like the days of the "dot-com" Gold Rush, valuable domains within them are becoming... [Read Full Article]
This morning I was having a conversation on Twitter with my new friend Eva Kaplan-Leiserson about social media and its place within Small Business during this time of economic failure. Let’s break it down a bit so that I can address some aspects of new versus traditional medias and maybe answer some of your questions.
Looking at Traditional Media
Traditional media ventures are expensive. If you’ve done any research on getting people to hear about your business you’ve probably looked into putting something in the newspaper, pricing radio advertisement and impressions or even looked into a short television advertisement. All of those cost money and with the economy taking a dive into the deep end, the path of those traditional media ventures are beginning to look like you’ll have to put a price on your arm or leg. Yo... [Read Full Article]