Advertising Pitfalls

There are many advertising pitfalls, but few are worse than advertising in a venue that is getting a great deal of negative attention. After all, how well would your ad be received if it appears on a site that really ticks people off? It wouldn’t be pretty, that’s for sure, and it isn’t pretty for the advertisers who paid a lot of money to be seen on NBC’s online Olympic coverage website, www.NBCOlympics.com.  Now, let’s be fair. NBC has the exclusive coverage rights and that is worth enough for them to want to defend it. Unfortunately, they have made some bonehead decisions that have led to a whole raft of resentment and a cottage industry in getting around NBC to be able to enjoy Olympic coverage online.  Pushing TV Coverage Let’s begin with the fact that NBC’s website is the only place on the Web where you can legally watch the big show. However, since NBC is also te... [Read Full Article]