6 Rules of Marketing to Generation X

Combining unique preferences, resentment and rebellious tendencies, and elaborate priorities, marketing to Generation X is quite a difficult task. Here are 6 rules of marketing to Generation X. Don't recycle the past. Generation X knows many popular marketing strategies that have worked for Baby Boomers. Gen X knows what has been used already, and in turn know what is a new and exciting way to grab their attention.  What's "In" may not be in with Gen X. This group is attracted to what is affordable and of great quality. Trends which don't break the bank are the ones that Gen X will lean towards. An example of well marketed trends to Gen X include the "Going Green" effort. Gen X is highly concerned about the environment and will try green trends. "Hard selling" is poor selling. Generation X finds "hard selling" harsh, rude, and obnoxious. They are turned off by this sales method. If you are going to pitch to Gen X... [Read Full Article]


Small Biz Tip: About the Customers

Tips originally broadcast on November 17, 2008 The Small Business tips today will be about your customers, not you. 80% of your business comes from 20% of your customers. Remember to always give 100%. Finding a new customer is harder than keeping the ones you have. You may have them hooked, but you gotta keep 'em fed! Personalize your product or marketing if you can. Meet specific needs of current and potential customers. Be willing to stretch beyond your own specifications. If you make them happy, someone will ask them why they're smiling. Daily Overview: Love the one you're with! Treat your current customers like gold because they ARE! They'll help you get new ones. -- I post small business tips on my Twitter account each day, Monday through Friday. This is a reposting of those tips. [Read Full Article]