Small Biz Tip: Generation Y: Marketing via Mainstream Media

Tips from January 26, 2010 The Small Business tips today discuss marketing to Generation Y via mainstream media. Generation Y follow celebrities. When they see their favorite actor endorsing a product or service, they will pay more attention. Keep this in mind when you are trying to reach them through mainstream media. Familiar faces mean more attention. Gen Yers don't watch the news as much as other generations. They news get their news from MTV, websites, social media, or others. If you're going to market to them via TV, make sure it is on a channel that appeals to the younger generations.  To market to Gen Y, it is important to have an emotional connection with them. You need to create a sense of belonging to attract their attention. Use Gen Yers in your ads to depict your product/service as trendy, hip, or that "everyone is doing it." Gen Yers go see movies frequently. Check out your local movie theater and see if they... [Read Full Article]


Small Biz Tip: Baby Boomers: Marketing via Mainstream Media

Tips from December 8, 2009 The Small Business tips today discuss marketing to Baby Boomers via mainstream media. Baby Boomers were the first generation to grow up alongside television. In fact, they watch 22 more minutes of TV per day than younger generations do. You can find them watching the programs that center around life stages. When watching TV, Baby Boomers are more likely to pick up the phone and call an 800 number than go to their computer to type in a web address. Baby Boomers are generally not fans of multi-tasking. Many Baby Boomers are loyal to the radio. Radio advertisements should be placed the same way TV ads are placed; with much consideration. Music from the 60s, 70s, and 80s is the best bet for placing radio ads for Baby Boomers. The best place to market to Baby Boomers, regardless of the channel, is around the news. Many Baby Boomers turn into the mass media to get the latest news. Keep this in mind when dec... [Read Full Article]


Small Biz Tip: Newspaper Advertising

Tips from Tuesday, May 5, 2009 Today’s Small Business tips will cover taking advantage of the fact that 57% of adults in the U.S. read a newspaper daily. Newspaper advertising is sold by the column inch and different classifications may have different rates. A smaller advertisement run repeatedly does better than a larger ad run less often. You can't afford the same old newspaper ad these days. Design and word to evoke emotion for attention! Motivation for action! Talk with your newspaper staff to locate your local target audience; pay for that circulation. Daily Overview: As always, you have to provide value and build trust. Get attention, create desire & ask for action repeatedly. [Read Full Article]