The 411 on Target Audiences

As technology advances, many aspects of business advance as well. Websites are better designed, advertisements are presented in new mediums, and marketing strategies change. This means that consumers are reached in more new ways than ever before. With immediate information available, it is important to have a strategy for marketing which gives your business an edge over the competition. It is crucial to understand your customers and their needs in order to completely understand exactly what a target audience is.Businesses' marketing strategies are built around the core objectives, values, vision, and goals of the organization. No matter how exceptional and outstanding a product or service is, there will be no success without the proper marketing. Furthermore, businesses cannot properly market without having product placement, promotions, or competitive pricing without knowing their consumers. Knowing your target audience is the solution!Define Your Targe... [Read Full Article]


"Vacation, All I Ever Wanted..." Or Is It?

Harris Interactive conducted a study with employees at various businesses and found some interesting results regarding vacations.  44% of employees dread the craziness of preparing for vacation at work the day before they leave. Additionally, 77% of employees believe the day they return from vacation is worse. How can you avoid the work related stress when it comes to a vacation? Here are a few tips to have a worry free vacation.Before You Leave To-Do List: Before leaving for vacation, create a list of what you need to do when you get back home. Take a look at your schedule and see what projects, deadlines, meetings, and other events you'll have. Know what you have to do when you get back so you have no surprises. Vacation Alert: Create an automatic vacation response for your email address. This allows customers, employees, and clients who email you to know you are out of town, and when you will be returning. This way, no one will be exp... [Read Full Article]


A Reminder to Remember Small Business in These Bailouts

Government and Economy Democrats Intent on Keeping Estate Tax President-elect Obama and congressional leaders will block the 2010 repeal of the estate tax, going so far as to say it might outlive the "Death Tax Repeal" movement that is working to kill it. Commentary: Remember Small Business in Stimulus Efforts American small business employs more people than the Fortune 500 combined, but since these are not large companies, they risk being forgotten as Washington tries to stimulate the economy. National Ombudsm... [Read Full Article]