Tips from September 4, 2009 The Small Business tips today discuss Executing a Promotional Event: Follow-up from the Event
Have a guest book, business card drop box, or a way to know who attended your event. Ask for their e-mail or address to thank them at a later date.
Make a discount or create a special for people who attended your event to receive the next time they come in.
Create mail and e-mail 'thank you' letters that include a discount or free prize for attending the event. This gets customers back to your business!
Write a short description of the event. What happened, who came, how it all went. Send it to local media to receive more media attention!
Daily Overview: Find a way to contact guests attended, send them 'thank yous' with a special discount, write about the event for the media. [Read Full Article]
Tips from September 3, 2009 The Small Business tips today discuss executing a promotional event: Hosting It!
The entrance of the event must look inviting. Have a greeter waiting to show the guest around, welcome them, let them know of the events activities.
Prepare your employees before the event so you will not have to do anything but entertain. You want them doing the work not you, the owner should be available for socializing.
The entertainment should start promptly and each guest should be involved. Enough space so everyone can see, participate, or enjoy the activity.
If it is possible, the owner should make an effort to talk to each guest. Personally thanking a guest for coming creates a positive relationship and a consistent customer.
Daily Overview: Event should be inviting, with activities starting promptly, the owner should be available to the guests during & after the event. [Read Full Article]
Tips from September 2, 2009 The Small Business tips today discuss Executing a Promotional Event: Publicizing the Event
Flier's: list the date, time, location and attraction. Have them available at your store for customers, in participating stores, and posted around busy locations in town.
Local media: contact through phone or e-mail. Include all information about your event along with a catchy paragraph describing the purpose it serves.
Invitations: Create invitations to send out to customers whom you have their address. Online invitations for customers whom you have their e-mail. Post the invitation on your web page so that all views can be informed.
Vocal: Go to your local chamber, city hall, or organization meeting to voice your event. Inviting people in person is a great way to get people to your event.
Daily Overview: Create flier's, information for local media, invitations (both online and mail), and voic... [Read Full Article]
Tips from August 31, 2009 The Small Business tips today discuss Executing a Promotional Event: Choosing the Type of Event
Identify the goal, message, idea or vision behind the event you are planning. You want your guests to leave knowing the purpose / benefit of the event they just attended.
Choose a theme that directly relates to the purpose of the event in order to brand it effectively. This will keep it consistent and memorable!
Establish what you want to take place during the event. Are you going to present a speaker, a 'how-to' session, sale, or prize give-away. These all bring in guests so it is important they are identified.
Determine the people you want to target to come to the event. Investors, current customers, prospective customers, or business partners.
Daily Overview: Identify the goal of the event, an appropriate theme, what will take place at the event, and who will be there. [Read Full Article]