Small Biz Tip: Target Audiences: Women

Tips from December 4, 2009 The Small Business tips today discuss women as a target audience. 85% of all brand purchases are made by women. Once they find a brand that the they like and at an affordable price that they TRUST, they will be loyal. Women are flooding social networks, especially women who have young children at home. Market to them by communicating on social media sites, such as Facebook and Twitter. Additionally, women are compelled by advertisements they see in newspapers, magazines, or online. 91% of women feel that advertisers don't understand them. Pink, frilly, and foofy is no way to advertise to women. Understand that simply they are consumers who, like all consumers, are looking to get exactly what they want for the price they are willing to pay. Too girly of a strategy is not the way to gain women customers. On average, 25% of products in women's shopping carts are environmentally friendly.... [Read Full Article]


Business Know-How Start-Up Cost Calculator

In The News Workplace Shootings in Florida, Texas Again Put Focus on Violence on the Job The two shootings are the highest-profile incidents of workplace violence since a Yale University student’s strangled body was found in the university laboratory where she conducted research. A co-worker, Raymond J. Clark III, was later charged with the murder. Workforce.comManagement and OperationsHow to Resolve Workplace Conflict Conflict in the workplace is a painful reality and a key reason for poor productivity and frustration. Do you have people in your workplace that cause problems for everyone else? Do they create additional work for o... [Read Full Article]


Obama Takes Health-Care Pitch to the Young

Government, Politics, and the Economy U.S. Stocks Advance, Extending Global Rally, as Dollar Weakens The global rally is predicted to stick around, as the dollar fell, while oil and copper advanced and Treasuries were little changed. Bloomberg.comManagement and OperationsTen Tips to Help Create More Time in Your DayHave a problem with time management? Learn how to earn the most out of your time, and even add more time to your day to get more accomplished. BusinessKnowHow.com Management and Operations [Read Full Article]