Small Biz Tip: Common Mistakes: Public Relations

Tips from February 5, 2010 The Small Business tips today discuss common public relations (PR) mistakes. Poorly Written Press Releases: Incorrect format, improper grammar and punctuation, and misspelled words contribute to a poorly written and structured press release. Don't send something out to the public and media that is not grammatically correct.  Over-Hype: Hype and excitement is important, but too much is over dramatic and will draw negative attention towards your PR campaigns. No Purpose: Press releases announcing petty, unimportant things related to your business doesn't convey a positive image and people will stop listening to you. No Plan: Releasing a press release to the public without a proper follow up plan is a huge mistake. You need to know what to do to proceed, who to direct questions to, and have a backup plan. Daily Overview: Sending out poor press releases for the wrong reasons with no p... [Read Full Article]


Small Biz Tip: Executing a Promotional Event: Choosing the Type of Event

Tips from August 31, 2009 The Small Business tips today discuss Executing a Promotional Event: Choosing the Type of Event Identify the goal, message, idea or vision behind the event you are planning. You want your guests to leave knowing the purpose / benefit of the event they just attended. Choose a theme that directly relates to the purpose of the event in order to brand it effectively. This will keep it consistent and memorable! Establish what you want to take place during the event. Are you going to present a speaker, a 'how-to' session, sale, or prize give-away. These all bring in guests so it is important they are identified. Determine the people you want to target to come to the event. Investors, current customers, prospective customers, or business partners.  Daily Overview: Identify the goal of the event, an appropriate theme, what will take place at the event, and who will be there. [Read Full Article]