A jury of nine is perhaps only hours away from reaching a verdict in what is a landmark case in intellectual property. It involves search giant Google and nascent challenger Vringo (VRNG) in a high-stakes battle over search technology at the core of AdWords and AdSense, the bread and butter advertising products accounting for an estimated 97% of Google’s revenue.
Recent media buzz has generated a wide group of onlookers, from owners of technology patents to students of law to industry watchers, all anxiously awaiting the outcome. How paid ads perform in search has been hugely important to Google’s revenue stream, so any challenge to this technology gets a lot of attention.
Vringo, a once little-known... [Read Full Article]