SALSA: A Recipe for Local SEO

Local search algorithms these days are a finicky bunch, so why not just give them what they want? Okay, so you’re a small business owner and you’re overwhelmed and thoroughly confused by even basic online marketing. I get it, Local SEO itself can be dizzying. Even the pro’s in the SEO community struggle to keep up with Google’s numerous shifts, and occasional fumbles, in this space. Not to mention, being on your own, means going up against bigger and more prominent local brands, capable of leveraging consumer affinity to quickly amass things like reviews, +1’s, like’s, and check-ins on a more reliable basis. But that doesn't mean the local space is without unique opportunities for you, with your limited marketing budget, to compete and ultimately outrank your larger counterparts. Google has stated in the past that 20% of all PC-based search is related to local. And if you couple that with the surge in mobile, where [Read Full Article]