Small Biz Tip: Target Audiences: Men

Tips from December 3, 2009 The Small Business tips today discuss men as a target audience. Let's face it: men aren't the biggest fans of shopping. To cater to them, it is important to have your product out and displayed so they can get in, purchase, and get out quickly.  Men are drawn to engaging content. It used to be simple with a targeted ad during a football game, but now it needs to be even more specific. Sports are a good place to start, as well as technology, news, and the Internet.  Men are not as loyal to brands as they are to features, benefits, convenience, value, customer reviews, and industry ratings. They are hard to tackle to stick to one brand - so produce an excellent product for a great review and rating. Technology is the way to connect with men as most of them are active online. Try side banner ads on popular sports sites, or Google ads. Daily Overview: Men are simple: cater to what... [Read Full Article]


Small Biz Tip: Networking: Social Media

Tips originally posted on October 30, 2009 The Small Business tips take a little of the shared wisdom from the 140 Characters Conference and will show you how to network with social media. Social media requires you to be social. Be human and relatable. Talk to me like I'm your sister. It's like an instant state of relaxation. Try not to over complicate things. Just use common sense in your networking approach. One step back can take you two steps forward in the medium. You should do dinner and a movie before you ask for a kiss. Basically that means to establish the relationship before you ask them to do something. Everything isn't always about you. Your network probably has more to offer you than you do to them. Letting them feel that way will help you in the end. Daily Overview... [Read Full Article]


Small Biz Tip: Technology: Website

Tips from September 30, 2009 The Small Business tips today will quickly cover websites for your small business. Keep it simple! The more clutter, the more distracting. Keep important information at the center/center of your page and ads to a minimum. Make sure your website is functional on different browsers: Firefox, Google Chrome, Internet Explorer, Safari, etc. so all can see it. Take advantage of technology! Use pictures, videos and other links to customize your website to fit your personality and business. Avoid flashy colors and banners as they are distracting from the important information. Make sure it is professional, yet quirky. Daily Overview: Use the world wide web for consumers to get an inside view of your business! [Read Full Article]