The age of mobile is upon us! Get on board or suffer the consequences!

A little overboard? Probably. But with the avalanche of data over the past year and blog after article after write-up about the future of mobile, it is pretty clear this is an area of big interest to marketers. The progression of our information gathering methods has always pointed to a personalized mobile experience, though. Think about it. First, we sent messengers on horseback or trained birds to a location to gather intel and return to us. Then we decided to build libraries and venture to these locations ourselves. Eventually the hike became too much and we demanded up to date informat... [Read Full Article]