When it Comes to Marketing, Nothing Succeeds like S.U.C.C.E.S.

No, I spelled it right: S.U.C.C.E.S. stands for the six principles that Dan and Chip Heath discuss in their marketing book, Made to Stick: Why Some Ideas Survive and Others Die. The book is a fun yet practical guide to effective communication offered in terms of an idea’s "stickiness" being a measure of that idea’s survivability. According to the Brothers Heath, to be sticky, a marketing idea needs simplicity, an element of surprise, believability, an emotional touch, and it has to tell a compelling story.  /* Style Definitions */ table.MsoNormalTable {mso-style-name:"Table Normal"; mso-tstyle-rowband-size:0; mso-tstyle-colband-size:0; mso-style-noshow:yes; mso-style-parent:""; mso-padding-alt:0in 5.4pt 0in 5.4pt; mso-para-margin:0in; mso-para-margin-bottom:.0001pt; mso-pagination:widow-orphan; font-size:10.0pt; font-family:"Times New Roman"; mso-ansi-language:#0400; mso-fareast-language:#0400; mso-bidi-language:#... [Read Full Article]