Let’s face it; to survive you have to market your business. That means reaching the right audience, those who have an interest in the kind of products you are selling and making the pitch. That is pretty self-evident as far as it goes. We have word of mouth, ads on traditional mass media outlets such as TV, radio and print; and now there is Internet marketing, with its search engine optimization, pay-per-action ads and social marketing, that reaches people not just across town but around the world. The technology used to reach these potential customers is powerful, flexible and becoming more useful and expansive each day.
However, technology moves a great deal faster than either law or ethics. This has been the case, for example, with physics (nuclear technology), and biology (cloning, stem cell research), and it is certainly the case with Internet technology, especially when it comes to the subject of targeted advertising and its effects on privacy.
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