Reflecting on EZlocal’s Recent Google Engage Event

In cooperation with Google last week, we hosted our first Engage event, inviting a handful of local business owners to participate at our Oakbrook Terrace office. When word came of free food, G-swag, and Google bigwigs answering questions real-time, the event RSVPs came flooding in. Despite this also being timed with the biggest winter snowstorm of the year, the event carried on uninterrupted. Chicagoans are tough! For those of you that missed out, here is a brief recap of what stuck out in our minds during Google’s 90-minute presentation: Google is focusing in on extending their marketing knowledge to small and mid sized businesses. A bit data heavy at times, all three speakers really opened the information floodgate early. VP of Google’s Americas Marketing, Lisa Gevelber, opened the live presentation with the direction of Google’s marketing efforts, and the effect technology is havi... [Read Full Article]