Go to a large corporate website and click open their site map. You will be inundated with a multitude of boastful links and phrases, all in the same vein: “Community & Giving,” “Helping Society,” “Giving Back,” “Doing Our Part,” “Corporate Philanthropy,” “Social Responsibility,” “Charitable Giving,” etc. The effect is humanizing. Suddenly, the corporation seems a bit more friendly, a bit more caring.
I certainly won’t begrudge a corporation for promoting their philanthropy, good deeds deserve good press. However, corporations don’t hold a monopoly on charitable work. America’s small businesses are certainly no stranger to helping others. Yet, many don’t capitalize on the opportunity to promote their involvement in charities. They should.
Small businesses are usually local entities. They hire locally, market locally and give back locally. While a large corporation may be impres... [Read Full Article]
Last week EZlocal unveiled zuluz, 16 handy business attributes added to the point of search, which allow users to add extra specificity to their local queries. While local search used to only accommodate a "what" and a "where," EZlocal's zuluz now bring a third dimension to local business search, a "with." Let's take a look at how it works.
It's late and you just got bit by the coffee bug. However, work has been pretty hectic and you still have some email to catch up on. To complicate matters further, you are completely out of cash; wherever you go had better accept credit cards. Using traditional local search to track down a coffee house that is open late, accepts credit cards and provides wifi isn't an easy task. A query for coffee houses in your local area may yield plenty of results, but how do you zero in on the coffee houses that have the features you desire? By doing an EZlocal zuluz sea... [Read Full Article]
Frequent visitors to EZlocal may have noticed a change to our search in the last week. Gone is the conventional two-box, location-based local search. Taking its place is an exciting new search, which now offers three dimensions: "what", "where" and "with". Capably filling the role of the "with" criteria are our beloved zuluz.
In the coming weeks we will tell many stories about the creation of zuluz. You will learn of our palindrome obsession and love of the letter "Z". You will learn how we decided upon the name "zuluz" and what it means. You will even learn about the new patent pending technology that supports this third dimension of local search. All in good time. First, a quick zuluz primer:
Zuluz are meaningful, searchable business attributes that add extra specificity to your local queries.
One or more zuluz can be selected at the point of search... [Read Full Article]