Community Service is a Necessity for Your Small Business

What happens when community service and business mix together? Well, something beautiful comes about. A sense of purpose and compassion fills every human involved. People, who feel like they have a purpose, tend to be more successful in their personal life as well as their professional life.  Let’s take a look at how serving in the community can enhance skills, emit company culture, and help build a reputation for your small business.

Enhances Skills - Volunteering takes a special set of skills that can contribute to a person’s business skill set. In a survey, an estimated 92% of HR executives agreed that expertise in nonprofits can broaden a person’s professional skill set.

·         As a volunteer, one must learn how to communicate and work as a team with a full range of different personalities. How convenient that is! In the work place, you need to embody these same skills. Being a team player can have many benefits in the office.

·         Volunteering allows a person to gain new skills and/or enhance existing skills. Expanding knowledge in other expertise will make for a well rounded person. Brett Wilkinson, Chief Executive of Volunteering Australia, says, “Remember that the soft skills you will learn volunteering are also highly desirable to employers.”

Emits Company Culture- Volunteerism within work sheds light on how a company’s day to day culture is perceived. A consumer will more likely do business with a company that stands for a purpose. A poll showed that nearly two-thirds of millennials prefer companies that contribute to charities.

Share your experience

·         Capture photos of your employees volunteering and share that content on social media platforms.

·         Create a blog about your experience! Tell a story, collect quotes from active employees and share it online.

·         Upgrade your website! Create a new tab or add information to an existing page about your company’s volunteer efforts. Having content of volunteerism and what charities your company supports will shine a light on the kind of culture your company emits.

A Marketing Tool- Some may not think, but volunteering can create a buzz for small businesses. Think about it. You get a group of employees together rocking your company’s logo and people are instantly going to wonder what your company does. It sparks conversation and can create business simply by word of mouth.

·         Volunteering can be, in a sense, a networking event. You can meet new clients and grow contacts through simply talking to other volunteers.

·         Using volunteering as a marketing tool helps build your brand and reputation, for free! This gives you the chance to build up your company’s image while still doing impactful work for your community.

Community service is important for professionals and your small business. It sets you apart from competitors in a big way. It emphasizes professional skills, sheds light on the culture of your company, and can be used as a marketing tool. It is a fun and active way to get employees involved and have a feeling of purpose in the workplace.  

The next time your company plans an outing, think about giving a helping hand to the community. If you are interested in looking for volunteer opportunities near you, sites such as VolunteerMatch and the Corporation for National & Community Service are helpful.


EZlocal truly believes in the work of service and giving a percent of work time to volunteer in the community. President Jim Tracy was recently asked, “Why do you think volunteering is important for a small business?” He responded, “I don’t believe that it should even be thought of as optional for small business owners to volunteer and contribute to charitable organizations within their community. In my opinion, we are required as business owners to give back to the communities that support us. It’s really a win-win situation for a business owner. They help others in need while promoting their business as charitable in the community. Besides, you just feel good as a human being when you help others.” To learn more about the work EZlocal does, please visit