Google has, once again, stepped up their localization features. When searching a local area under the map, displayed are some hyperlocal search refinements, see "Naperville, IL." The first two suggestions we get are very generic and relevant anywhere: Hotels and Restaurants. The rest are unique to Naperville. The Naper Settlement, Ribfest and the Riverwalk are three cornerstones to Naperville life.
Checkout some others: