Small Biz Tip: How to Close a Sale

Tips from June 18, 2009

The Small Business tips today will be how to close a sale.

  1. Recognize the time to close.  Distinguish their mood and personality.  If the client is stressed, busy, or in a rush, stress the important points and tone down your presentation.  If the client is relaxed and willing to talk, go through your presentation thoroughly.
  2. Debrief your prospective client.  Restate the benefits to your product or service and what the prospect can expect.  Reiterate what you have agreed on and what the client needs to do.
  3. Decide on a closing technique.  There are hundreds of ways to close, but the most common is the direct close approach.  Once you feel you have gotten over every objection and can fulfill the needs of your prospective client, go for it. 
  4. Make a closing statement and ask for their order approval.  Include all necessary information the prospect needs to know before making a decision. 

Daily Overview: Closing a sale can be a tedious process, but it will be worth it in the end.  Follow these steps to ensure a deal.