In the last few days Google has begun to allow custom links to be added to business profiles in Google Places. Up until now, only one website link was allowed to be added to Google Places profiles. One of the biggest rules was the website given in the Google Places profile was to be the best online representation of that company.
This will now allow a business to promote other pages such as their Facebook page, Twitter page, LinkedIn page and any other profile page the business owner wants to promote.
After you click “More Details” the links display like this: