Small Biz Tip: Baby Boomers: Marketing via Exploring New Options

Tips from December 10, 2009

The Small Business tips today discuss marketing to Baby Boomers via exploring new options.

  1. As previously stated, Baby Boomers value living life to the fullest. The way they do so is by exploring new options, especially if they are fortunate enough to retire. Baby Boomers like the new adventure feeling, as well as the feeling of feeling young again. Generate these emotions in your ads for Baby Boomers.
  2. Baby Boomers have money and are looking for new options or hobbies, whether it is a vacation or picking up a sport such as golf. They are apt to try new things that will bring them gauranteed happiness.
  3. Baby Boomers will always have a craving to learn more. Many Baby Boomers eventually head back to school to get certified in an area of expertise or just to learn more information. Focus on connecting with higher education programs in your advertising.
  4. With money and time on their hands, Baby Boomers will also turn to start their own new business. Market to this niche by offering guidance and suggestions from one small business to another. 

Daily Overview: Baby Boomers love to explore, especially with avaliable time and money. Market to their want for adventure and youthfulness.