Small Biz Tip: Blogs: Guest Bloggers

Tips from March 19, 2010

The Small Business tips today discuss having a guest blogger contribute to your blog.

  1. Do your research. Find out who has good information to share and who you can trust. Reach out to colleagues, industry experts, or even other employees. Send emails, tweet, or pick up the phone and call.
  2. Give guidelines, but allow creative freedom. Give a word range that guest bloggers should shoot for. If you would like your guest to talk about a certain topic, tell them. Be as specific as you need to be to generate the post you want, but don't be too picky. Give them freedom.
  3. Prep your guest blogger. Give them a rundown of your blog, including the style, typical length, and readership. Additionally, announce your guest on blog a few posts in advance. Spread the word!
  4. After the guest blog is published, thank your contributor. Gauge the results and your reader response. Suggest your guest blogger posts a link on their blog to their post on your site.

Daily Overview: Guest bloggers give new information, a fresh face, and generate interest and readership.