Small Biz Tip: Branding

Tips originally broadcast on November 24, 2008

The Small Business tips today will be about branding.

  1. Have a logo that's easily recognizable. Put it on everything that you do: avatars, letterhead, business cards etc. Be consistent!
  2. Put a blog on your website. Post often. It sets you as an expert and enables conversation with your audience.
  3. Don't try to be everything to everyone. Stand for something and stick to it. Be consistent!
  4. Participate in local business events. Don't just go, instead be on a committee and get your name / brand known!

Daily Overview: Do what you say you're going to do, be reliable, be the expert, be out there, be active & most of all be consistent.