Small Biz Tip: Common Mistakes: Social Media

Tips from February 3, 2010

The Small Business tips today discuss common social media mistakes.

  1. Incomplete Profile: People won't know who you are or be able to find things in common to make a connection or network.
  2. Fake Friending/Following: One way relationships on social media is an awful way to network. Create a two way relationship with REAL people that you want to get to know. 
  3. Selling by Spamming: Bombarding your business pushes customers away. No relationship? No clients. Connect first, promote later.
  4. Lack of Measurement: You need to measure so your business doesn't put time & energy in campaigns that are failing.

Daily Overview: Creating one way relationships is the biggest mistake businesses in social media make. Avoid this by an active profile, creating two way relationships, and gauging what works.