Tips from Wednesday, May 5, 2009
The Small Business tips today will be about direct mail: an immediate response media – people either respond or trash immediately.
- To succeed w/ direct mail advertising, you will have to be aggressive. Don’t forget you have to sell. List benefits, ask for the sale.
- Be aggressive with descriptive writing. Be graphic. Be visual.
- Biggest benefit you offer that makes you different from competition: unique selling position. Make it stand out so that YOU stand out.
- The REAL key to success: testing. Test each part until you find the best possible combination that achieves the highest profit.
Daily Overview: The only thing that counts with direct mail advertising in the end is the response rate. Sell. Test. Test. Sell.