Small Biz Tip: Generation X: Marketing via Newsletters

Tips from December 18, 2009

The Small Business tips today discuss marketing to Generation X via email newsletters.

  1. Newsletters sent via email make life easier for Generation X. These are easy to read, quick to click through, and (should) provide great deals or information accessible immediately.
  2. Getting an email with a promo code or deal and online shopping is simple and quick for Gen X. They like to multi-task and would rather see and buy rather than wait around for it. Think about this strategy when you send out newsletters. Make sure your deals, coupons, or promo codes are available and easily seen. Getting people to click through also makes it all trackable for you!
  3. Newsletters have the ability to make Gen Xers feel individually important. Although thousands of other people are receiving the same newsletter, different data like their name or location can be added dynamically to bring that forward. Make them feel special.
  4. Generation X will make purchases based on value, importance, and what others' say. Utilize this in your newsletters. When advertising a product, include the savings in bold type, as well as a review of the product. 

Daily Overview: Keep email newsletters to Generation X simple with an air of individuality. You'll attract them with easy to see/read savings at a time they can expect it.

 

I post these small business tips to my Twitter account each day, Monday through Friday. This is a reposting of those tips.