Small Biz Tip: Generation X: Marketing via Social Media

Tips from December 14, 2009

The Small Business tips today discuss marketing to Generation X via social media.

  1. Use social media to promote a new product. Gen X is open to trying new things and value new opportunities, and they will respond the best to free trials.
  2. Facebook fan pages need to be communicating with your fans, offering value and at a pace that isn't too intrusive. Gen Xers don't want to be annoyed with pointless and/or excessive updates. You also don't be silent. Find a happy medium.
  3. Gen X is also active on Twitter. Tweet trivia to your followers and have a prize, such as a free gift or discounted coupons, to give to the first, correct or creative replies.
  4. Write a blog. If you don't have one on your website or don't know how, sign up with a free service like Blogger. Be sure to give your potential readers a way to share your stuff, too. Have the AddThis, ShareThis or Retweet buttons.

Daily Overview: You can use social media to market to the Gen Xers if you're out there offering value, having fun, providing the right online tools and giving out the new deals and opportunities that get their attention.