Small Biz Tip: Generation Y: Marketing via Incentives, Instant Gratification, & Innovation

Tips from January 29, 2010

The Small Business tips today discuss marketing to Generation Y via incentives, instant gratification, & innovative new products.

  1. Generation Y is a big fan of free gifts or free trials. They are open to try new things, especially if they are free. Gen Yers don't appreciate or value the dollar, but they are big fans of free products.
  2. New products that help Gen Yers interact, organize, & stay connected are hot items. In fact, Gen Yers expect and appreciate products that will work to their advantage.
  3. Gen Yers appreciate & will take part in incentive deals. Buy one get one half off deals catch their eye. With little careful spending habits, Gen Yers will actually purchase more to receive savings.
  4. Impulse purchasing is a frequent habit of Generation Y. Instead of going to the store knowing what they need or want, Gen Yers will browse and impulsively buy something they did not necessarily need. They crave instant gratification.

Daily Overview: Gen Yers like products that are new, popular, and will help their lives. Give them a free trial, and they could be hooked for good.